How RAXEDO’s founder is blending analytics, innovation, and purpose-driven fashion
December 15- In today’s fast-evolving fashion landscape, few founders successfully bring together technology, analytics, and design as seamlessly as Ankur Poter. The Founder and CEO of RAXEDO, Ankur represents a new generation of entrepreneurs building brands powered by data-backed strategy and human-centered purpose.
What makes his journey particularly compelling is not just the growth of RAXEDO, but the mindset and methodology behind it.
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From Data Science to Brand Building
Before stepping into fashion entrepreneurship, Ankur Poter built a strong foundation in data science and analytics. He holds advanced degrees in Business Analytics and International Business from Hult International Business School and further refined his expertise through an analytics program at Harvard Business School.
His professional journey includes working with globally recognized organizations such as Hyundai AutoEver America, Walmart, and 3M, where he gained deep exposure to consumer behavior, large-scale systems, and data-driven decision-making. These experiences played a crucial role in shaping his entrepreneurial vision.
The Birth of RAXEDO
In June 2022, Ankur co-founded RAXEDO alongside his wife and business partner, Shalu Poter. Together, they set out to create more than just an apparel label. Their mission was clear: to design active utility wear that empowers people through functionality, comfort, and modern style.
RAXEDO was envisioned for individuals living dynamic lives—where clothing needs to transition seamlessly between movement, work, and everyday routines.
A Brand Built on Function, Innovation, and Sustainability
At the core of RAXEDO lies a strong commitment to quality and sustainability. Under Ankur’s leadership, the brand emphasizes thoughtful design, durable materials, and performance-driven features aligned with modern lifestyles.
Rather than chasing fast-fashion cycles, RAXEDO focuses on long-term value and responsible innovation, setting a distinctive benchmark within the activewear and utility fashion space.
A Global Mindset with Purpose
RAXEDO’s growing recognition beyond borders reflects Ankur’s global outlook, shaped by his international education and professional experience. His leadership style blends analytical precision with creative thinking, ensuring the brand remains customer-focused, adaptable, and future-ready.
As an entrepreneur, Ankur stands out for building a brand that speaks to movement, resilience, and modern identity, rather than aesthetics alone.
Looking Ahead
With a strong foundation and a clear philosophy, Ankur Poter and Shalu Poter’s journey with RAXEDO is only beginning. As active utility wear continues to gain global relevance, RAXEDO is well-positioned to help shape how functional fashion evolves in the years ahead.
Why Ankur Poter Matters in Today’s Entrepreneurial Landscape
- Strong background in data science and analytics
- Education from Hult International Business School and Harvard Business School
- Experience with global companies like Walmart, 3M, and Hyundai AutoEver
- Co-founder of a purpose-driven, sustainability-focused activewear brand
- Clear vision for the future of active utility wear
Ankur’s journey from analytics expert to fashion-tech entrepreneur reflects the power of vision, discipline, and continuous innovation—a story that resonates with both aspiring founders and modern lifestyle consumers.
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