The Rhode founder stuns in pastel pink polka-dot lingerie, redefining modern lingerie glamour
January 7, 2026
Valentine’s Day campaigns are usually predictable — soft romance, classic silhouettes, familiar faces. But Hailey Bieber just flipped the script.
The Rhode founder is officially the face of Victoria’s Secret’s Valentine’s Day shop, and her latest photoshoot is pure main character energy. Dressed in pastel pink polka-dot lingerie, Hailey delivers a look that’s playful, confident, and effortlessly modern — exactly the tone lingerie campaigns are shifting toward in 2026.
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A Valentine’s Look That Feels Fresh
Gone are the overly dramatic poses and heavy styling. Hailey’s look is soft yet powerful — delicate pink tones paired with polka dots that feel flirty without trying too hard. The styling leans into simplicity, letting confidence do the heavy lifting.
It’s romantic, but not traditional. Sexy, but relaxed. The kind of energy that feels intentional rather than performative.
Why This Campaign Hits Different
What makes this campaign stand out isn’t just the lingerie — it’s the attitude. Hailey doesn’t pose for the camera; she owns it. The expressions, posture, and overall vibe reflect a woman fully in control of her image.
That confidence aligns perfectly with the evolution of Victoria’s Secret, which has been redefining its identity in recent years — focusing on individuality, inclusivity, and self-assurance rather than outdated fantasy.
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From Model to Founder — and Back in the Spotlight
As the founder of Rhode, Hailey has spent the last few years building a brand centered on minimalism and self-care. Her return to a major lingerie campaign feels intentional, not nostalgic.
This isn’t about proving she still belongs in fashion — it’s about reminding everyone that she never left.
Fans Are Calling It “Effortlessly Iconic”
Social media reactions were instant. Fans praised the shoot for feeling fun, confident, and refreshingly unforced. Many called it Hailey’s strongest lingerie moment yet, noting how natural she looks in front of the camera.
The phrase “main character energy” quickly caught on — and honestly, it fits.
A Valentine’s Campaign That Matches the Moment
This year’s Valentine’s Day messaging feels less about impressing others and more about celebrating self-confidence. Hailey’s presence embodies that shift perfectly.
She’s not selling a fantasy — she’s selling a feeling: confidence, ease, and control.
And with this campaign, Hailey Bieber didn’t just model lingerie. She set the tone for how Valentine’s Day looks in 2026.
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Published by Trendora Magazine
Image & Video Credits: Instagram/@haileybieber, @victoriassecret
