Rare Beauty Shares 2016 Throwback Photo of Selena Gomez

Rare Beauty Shares Throwback Selena Gomez Photo With Playful 2016 Nod

January 14, 2026

Fans did a double take after Rare Beauty shared what appears to be a throwback photo of Selena Gomez on its official Instagram account. The post, captioned “we heard 2026 is the new 2016”, instantly sparked nostalgia and conversation across social media.

 

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A post shared by Rare Beauty by Selena Gomez (@rarebeauty)

A Blast From the Past

The image shows Selena in a laid-back, effortlessly cool look that many fans associate with her mid-2010s era. Wearing a graphic band tee, sunglasses, and a casual ponytail while leaning against a vintage car, the photo feels like a snapshot straight out of 2016 — a time many fans fondly remember as one of her most iconic style periods.

The aesthetic stands in contrast to today’s ultra-polished influencer visuals, making the post feel intentionally retro.

Why Fans Are Loving It

Almost immediately, fans flooded the comments with reactions, praising the throwback energy and calling the post “peak 2016 Selena.” Many agreed with Rare Beauty’s caption, joking that the fashion, attitude, and carefree vibe of that era are clearly making a comeback in 2026.

The post also subtly reinforces Selena’s long-standing influence on pop culture and fashion, showing how her past looks still resonate years later.

Rare Beauty’s Clever Nostalgia Play

By leaning into nostalgia, Rare Beauty tapped into a cultural moment where throwbacks are once again trending. The post feels less like a product push and more like a celebration of Selena’s evolution — and her roots.

Rather than focusing on new launches, the brand reminded fans that some eras never go out of style.

Selena’s 2016 Era Lives On

Whether intentional or playful, Rare Beauty’s throwback post proves one thing: Selena Gomez’s 2016 era still holds a special place in fans’ hearts. And if 2026 really is the new 2016, fans seem more than ready to relive it.

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Published by Trendora Magazine

Image & Video Credits: Instagram/@selenagomez