Selena Gomez Announces Major Rare Beauty Expansion — And Fans Are Celebrating
Rare Beauty is officially coming to Ulta Beauty, marking a huge milestone for the brand
January 2026
It’s a big win for beauty lovers everywhere. Selena Gomez just shared exciting news that instantly lit up social media: Rare Beauty is officially launching at Ulta Beauty.
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In a heartfelt Instagram post, Selena revealed that the expansion will allow even more fans to experience Rare Beauty in person — something the community has been asking for since the brand’s early days.
A Personal Message to Fans
Alongside a warm, intimate photo, Selena expressed deep gratitude to her supporters, thanking them repeatedly and making it clear this moment belongs to the community just as much as it belongs to her.
Her tone wasn’t corporate or promotional — it was emotional, sincere, and reflective. This wasn’t just a retail announcement; it felt like a shared celebration between Selena and the fans who helped build Rare Beauty into what it is today.
Why the Ulta Launch Matters
Bringing Rare Beauty to Ulta Beauty is a major step forward. Ulta’s massive nationwide presence means increased accessibility, in-store experiences, and a chance for customers to connect with the brand beyond online shopping.
For Rare Beauty, this move signals growth without losing its core values — inclusivity, self-expression, and emotional connection.
More Than Makeup
Rare Beauty has always stood for something bigger than products. From its messaging around mental health to its emphasis on real beauty, the brand has carved out a space that feels authentic in a crowded industry.
This expansion reinforces that mission, opening the door for more people to experience the brand’s philosophy firsthand.
Mark Your Calendars
Selena confirmed the official in-store arrival date as February 1, and fans are already counting down. Whether it’s your first Rare Beauty purchase or your fiftieth, this launch feels like a full-circle moment.
From a passion project to a beauty powerhouse, Selena Gomez just proved once again that when community leads, success follows.
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Published by Trendora Magazine
Image & Video Credits: Instagram/@selenagomez
